The ULTRAGROUP company was founded in Ukraine in 1996 and today this is one of the leaders of the fashion retail market with more than 100 shops and exclusive representative right on such brands as Levi`s, Guess, Superdry, Boss Hugo Boss, Hugo Hugo Boss, Baldinini and Karl Lagerfeld.
The main idea was to remove plastic card loyalty program to mobile with purchase history for client’s usability. ULTRAGROUP wanted a user-centric app with focus on the loyalty and fast information channel to deliver marketing activity.
Aim - Features
Platforms: iOS and Android
Tech stack: Objective C, Java
UX/UI design, wishlist, Website integrated API – Analytics offline shopping
Mobile Clients card (Loyalty card) with purchase history – bonus program for the Ultragroup chain (Levi`s, Guess, Superdry, Boss, Hugo, Baldinini and Karl Lagerfeld)
Push notification – Opportunity to be the first to know about discounts, new arrivals and special offers
QR-codes scanner – Involve clients in marketing events, promo
Geolocation and route building – fast shop search